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Marketing Engineering Computer-Assisted Marketing Analysis and Planning

By: Lilien, Gary L.
Material type: TextTextPublisher: New Delhi Pearson 2003Edition: 2nd ed.Description: xvi, 518p pb, ill.; diagrs.ISBN: 81-297-0005-0.Subject(s): Marketing Data Processing%Marketing decision making -Mathematical models%Marketing decision making -data ProcessingDDC classification: 658.8020285
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Books Books National Library of Engineering Sciences
658.8020285 L 56 M Available 010000098399

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